Anti-counterfeit blockchain era corporate Techrock expands achieve to safe high-demand Japanese merchandise
Press Release – up to date: Feb 20, 2019 12:00 EST
SHANGHAI, February 20, 2019 (Newswire.com) – Techrock (previously Walimai), the safe-product retail channel, has formally partnered with Inagora for a joint campaign to supply assurance of authenticity to Chinese customers for Japanese merchandise. Inagora is without doubt one of the greatest cross-border EC platform corporations in Japan and has won over 70M USD price of funding from Itochu, KDDI, SBI Holdings, and extra. The corporate operates a Chinese market-focused EC known as Wandougongzhu and has partnered with Hankyu, a well-known division retailer to promote cosmetics items to Chinese customers.
The partnership between Techrock and Inagora is a big step ahead in protective Chinese customers from pretend merchandise. Japanese cosmetics have turn into very fashionable up to now few years, main some manufacturers to restrict purchases to 2 in line with individual. The counterfeiting of cosmetics is a grave factor: remaining yr, Chinese police seized over 120M USD price of faux branded cosmetics.
Thanks to Techrock’s IoT answer, the partnership supplies (along with product coverage) a wholly new set of promoting knowledge for Japanese FMCG items. To check a product’s authenticity, customers are incentivized to scan the Techrock label, which earns them loyalty issues to redeem for long run purchases. Marketers will be capable of acquire unique shopper insights as they acquire get entry to not to simply buying knowledge, but in addition post-purchase scan knowledge together with evidence of intake.
Founded via Alex Busarov and Yaz Belinskiy, Techrock is an organization devoted to fixing the issue of counterfeit items in China the usage of subtle banking-level safety tech to create a secure product retail channel. This channel permits customers to ensure the authenticity of goods very easily. A unmarried scan of the Techrock label tracks a product’s adventure from the producer to the shop shelf.
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