- Brave browser partners with Everipedia, the largest blockchain based encyclopedia.
- The browser surpassed 8 million monthly users in mid-October, an all-time high.
- The iOS app is set to integrate BAT rewards this month.
Brave browser partners with Everipedia
Brave released its partnership announcement with Everipedia, the world’s largest blockchain based encyclopedia, in a bid to enhance their marketing campaigns across their communities and boost both brands. Brave is a free, privacy centric and open source digital advertising platform that allows users to earn rewards paid in Basic Attention Tokens (BAT) when they interact with ads. Everipedia on the other hand offers users with a transparent, verified and immutable blockchain based encyclopedia.
— Brave Software (@brave) October 30, 2019
According to the official post, the partnership will promote co-marketing between the two companies.
“Everipedia will promote featured articles about Brave and Brave-related content, while Brave will feature Everipedia ads for users who opt into privacy-preserving Brave Ads.”
Speaking on the partnership with Everipedia, the CEO and co-founder of Brave highlighted the importance of the partnership stating users who write, edit and vote on the credibility of articles on Everipedia and participate on Brave will be rewarded with BAT.
He further said,
“Brave offers privacy and an integrated wallet that rewards users and supports content creators. By working with Everipedia, we are using the power of blockchain to put users in control of their experience.”
Everipedia became a verified publisher on Brave in August and the two companies have since been working on better products to “enable users to contribute to the knowledge layer online, drive utility token adoption and protect their privacy.”
Theodor Forselius, CEO and co-founder of Everipedia, said,
“Brave and Everipedia are both early examples of how blockchain technology is changing our lives. We provide an un-censorable knowledge layer for the world and Brave protects our information while browsing.”
A growing Brave ecosystem
In mid-October, Brave announced the browser welcomed over 8 million monthly users, an all-time high in the platforms usage. Notwithstanding, the browser has seen an influx of verified publishers during 2019 with the number in mid-October standing at 290,000 verified publishers on the platform.
Now 8 million monthly active users for Brave, & nearly 400 privacy-preserving ad campaigns (with a stellar 14% click-through rate, compared to 2% industry average)! Thank you to all our users and partners as we expand our platform for a better Internet. https://t.co/OQYOXLtlkl
— Brave Software (@brave) October 16, 2019
Apple mobile phone users are finally set to receive the Brave iOS app in the coming days as announced by the development team in October. The application allows users to receive BAT rewards for their attention and participation on the content and privatized ads.
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