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Crypto community reacts to CCN’s closure, Google or editorial policy to blame?

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CCN announced that it will be closing down its crypto-news publication. The community reacted with a mixture of skepticism and relief.

CCN recently announced its closure, blaming Google’s “June 2019 Core Update,” which changed key aspects of Google’s search algorithm. Since the update on June 3, CCN’s traffic reportedly decreased by 50 percent while its revenues fell over 90 percent.

Yet, Peter McCormack, the host of the What Bitcoin Did podcast, pointed out that the decision was made rather quickly after Google’s update:

Founder Jonas Borchgrevink noted that the site’s SEO rankings had been worse in the past, but current levels could no longer sustain the team of 60 CCN now employs. Observers speculated on a variety of factors that may have contributed to the publication’s closure—the main one being a deterioration in the site’s editorial policies.

Others accused the site of employing questionable tactics to inflate search rankings and social media presence. Bots and content farms are a widespread practice among crypto publications, according to some commentators.

In line with accusations from some commentators, there is evidence that CCN bought Twitter followers to potentially mislead readers and advertisers of their credibility.

Source: TwitterAudit Report

For reference, CoinDesk and Cointelegraph had 94 and 91 percent real followers, respectively.

To CCN’s credit, it was one of a handful of publications that refused to remove conflict-of-interest disclosures for pay, as investigated by BreakerMag. However, it seemed that the majority of onlookers were either apathetic or relieved that CCN would no longer be on the airwaves.

Filed Under: Adoption

Seth Goldfarb

Seth is a Seattle-based writer who helps businesses using blockchain tell the stories of their success. His work has been published in CryptoSlate, Hacker Noon, and Coin Review and clients have included Evernym and Aave. Seth also maintains a calendar of Seattle-area blockchain events at www.pnwblockchain.com.

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