Asiff Hirji, Coinbase’s president and chief operating officer is leaving the exchange, the second high-profile departure in a month.
Hirji’s departure is the latest in a string of executive-level officers to leave Coinbase in 2019.
He follows hot on the heels of chief technology officer Balaji Srinivasan, who left at the start of the month, and former head of institutions Dan Romero.
Hirji and Coinbase linked up after he left venture capital firm Andreessen Horowitz in 2017 after working with exclusive clients as an operating adviser.
@coinbase tour of duty over. Scaled to over $1b in revenue; launched new assets, countries, and products; achieved $8b valuation; and built out team. Company in far better place and ready for next chapter. Cheering on @brian_armstrong and the rest of the team.
— Asiff Hirji (@AsiffHirji) May 31, 2019
Despite the move, it appears from his recent tweet that he leaves Coinbase on good terms.
In a tweet, Hirji touts his achievements of scaling the business to over $1 billion in revenue, launching Coinbase in new markets and helping it achieve a valuation of $8 billion, and “cheering” on CEO Brian Armstrong, and the rest of the team.
It looks as though he will be sadly missed by former colleagues, with many tweeting their best wishes to him.
Thank you Asiff for everything!
— Rachael Horwitz (@RachaelRad) May 31, 2019
Learned a lot from you. So grateful for your contributions; they’ve created a ton of value for Coinbase.
— Emilie Choi (@emiliemc) May 31, 2019
Thanks for everything @AsiffHirji – it was a great ride and appreciate everything you’ve done for the company 🙌
— Shan Aggarwal (@ShanAggarwal) May 31, 2019
The continued departures are a notable shift for the exchange, which in 2018 trebled staff numbers to around 800, but it’s a sign that despite a positive shift in market sentiment the bear market still has teeth, with companies streamlining their operations in order to save money.
Last month the company let 30 engineers go as it shut down its Chicago office, after just 11 months, as it admitted defeat in its attempt to build a high-speed, institutional-grade “matching engine”–a system that brings together buy and sell orders–and tap into Chicago’s wealth of financial knowledge and expertise.
Coinbase has struggled to remain relevant in the face of major competitors like Binance, which has launched a decentralized exchange and set up a number of fiat to crypto platforms to compete directly with it, including Binance Jersey and Binance Singapore.
It has also faced continued opposition to its centralized operations and decisions to list some relatively unknown tokens for trading, all of which has led to the rise of the #DeleteCoinbase movement on Twitter.
Stop peddling shitcoins. #deletecoinbase
— SFD ⚡️🔍🔦 (pgp in bio) (@artdesignbySF) May 22, 2019
With engineers and C-level executives losing their jobs it’s clear Coinbase is looking for a win and is restructuring the business as the market prepares to enter its next phase of development.
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